GRAPHIC DESIGN · WEB DESIGN · CREATIVE DIRECTIONAvailable for projects & roles

Big ideas.Bold impact.

I’m Huzaifa, a graphic and web designer with a creative lead’s perspective. From social posts to websites, I bring a clear visual direction to the places your brand shows up.

GRAPHICS · WEBSITES · CREATIVE DIRECTIONSCROLL TO EXPLORE ↓
600+Upwork contracts
$200K+Freelance revenue
Top RatedOn Upwork

01 / Selected work

Ideas into brands.
Design into everything.

Brand guidelines, presentations, social campaigns and websites. Different formats, one considered visual approach.

Visory brand guidelines

Visory

Brand guidelines

A visual guide to the Visory brand, from identity to application.

Combat Sports Nutrition social & product promotion

Combat Sports Nutrition

Social & product promotion

Product-focused promotional posts for Combat Sports Nutrition.

Groovy website design

Groovy

Shopify · Pet nutrition

A friendly storefront for a nutrition-led pet brand.

Fairview Capital investor presentation

Fairview Capital

Investor presentation

An investor presentation built around clear information and visual hierarchy.

Kurly Katch social campaign design board

Kurly Katch

Food · Social design concept

A food-focused set of social design concepts.

NGRV brand guidelines

NGRV

Brand guidelines

A coordinated brand system presented through practical guidelines.

Webinar campaigns

Event & webinar promotion

Promotional graphics that put speakers, topics and event details first.

The Breakfast Company website design

The Breakfast Company

Web design · Food & hospitality

Separate breakfast and lunch landing pages, with an appetising visual direction.

West Coast Property Sales brand guidelines

West Coast Property Sales

Brand guidelines

A distinctive visual system for a property sales brand.

Impacter Pathway leadership coach handbook

Impacter Pathway

Leadership coach handbook

A structured handbook for leadership coaching and learning.

Milo & Moss social campaign design board

Milo & Moss

Pet accessories · Campaign concept

A playful set of social concepts for pet accessories.

Little Death website design

Little Death

Shopify · Single-product landing page

A distinctive product page, built around one clear offer.

No Borders Lawyers capability statement

No Borders Lawyers

Capability statement

A capability statement presenting legal services and expertise.

X-CORP brand guidelines

X-CORP

Brand guidelines

Identity guidelines for construction, joinery and project management.

Elevatic website design

Elevatic

Shopify · Wellness & supplements

Making a multivitamin range easier to explore.

Dar Al Arkan investor presentation

Dar Al Arkan

Investor presentation

An investor deck balancing business information and visual structure.

Crombie Lockwood brand guidelines

Crombie Lockwood

Brand guidelines

A comprehensive guide to brand identity and consistent applications.

Reself Organics website design

Reself Organics

Shopify · Organic wellness

From a calm brand introduction to a clear purchase choice.

Spark Hormone Therapy website design

Spark Hormone Therapy

Web design · Healthcare

A clearer introduction to a clinic and its services.

Website UI and visual design by me; development by collaborating developers. Kurly Katch and Milo & Moss are portfolio concepts with AI-assisted imagery and design exploration, with no campaign performance claims. Milo & Moss is a fictional brand.

02 / Creative practice

One vision.
Every detail.

I connect the big idea with the work people actually see. A considered visual direction, carried from the first concept to the final design.

IDEADIRECTIONDESIGN
01

Graphic design

Campaign graphics and visual content with a clear message, thoughtful typography and a distinct point of view.

Social campaigns · Promotional design · Editorial layouts
02

Creative direction

Define the visual route and connect the imagery, colour and composition so every piece belongs to the same story.

Visual concepts · Art direction · Brand consistency
03

Web & digital design

Translate the brand into websites and storefronts that balance visual character with clear structure.

Website UI · Ecommerce · Landing pages
04

Creative leadership

Guide designers and collaborate with developers to carry the brief through reviews, refinements and delivery.

Creative reviews · Team coordination · Design quality

03 / About & experience

Graphic designer.
Creative thinker.

FiFIGMAPsPHOTOSHOPAiILLUSTRATOR
Visual craft.
Creative direction.

My background spans graphic design, website UI and creative team management. I bring a hands-on design practice to creative direction, connecting the overall idea with the details of each layout.

Based in Karachi. Available for graphic design projects, creative collaborations and design leadership roles with local or remote teams.

FigmaPhotoshopIllustratorShopify projectsWordPress projects
FOUNDATIONS
2018—2019 · ARENA MULTIMEDIA

Advertising & Design

Diploma

2020—2021 · GOVT. DEGREE COLLEGE, JOHAR

Commerce

Intermediate

English & Urdu Fluent
INDEPENDENT / UPWORK2022 – Present

Digital Product Lead & Web Consultant

Hands-on Figma design, client communication and web project delivery. Led a remote team of designers and developers, managing timelines, budgets and QA across client engagements.

SKYSOFT TECHAug 2021 – Mar 2022

Design Manager

Supervised daily creative operations and coordinated communication between clients, designers and developers to support project delivery.

BYTRIX TECHNOLOGIESApr 2020 – Apr 2021

Sr. Executive UI Designer

Created website layouts and corporate branding concepts, collaborating with cross-functional teams on client design work.

CLIENT FEEDBACK

Good work.
Lasting relationships.

Feedback from clients on Upwork, in their own words.

★★★★★Repeat collaboration
“Amazing working with Huzaifa. Not many people would I go back to time and time again for my needs. HIGHLY RECOMMEND”
Upwork ClientView original ↗
★★★★★WordPress website
“I contracted Huzaifa to build and publish a wordpress website for our company. He was so easy to work with and went above and beyond the scope of works to provide...”
Upwork ClientView original ↗
Review excerpt.
★★★★★Communication & delivery
“He does terrific work. Very responsive. Delivers on time as promised. Works with our feedback. We have used him for multiple projects and will use again.”
Upwork ClientView original ↗
★★★★★Website updates
“Excellent as always, such efficiency and attention to detail! Will definitely re-hire in the future whenever we need additional website updates.”
Upwork ClientView original ↗
LET’S MAKE
IT TOGETHER.

PROJECTS · COLLABORATIONS · FULL-TIME ROLES

A good project
starts with hello.

Tell me about your brand, the creative work you need, your target date and an approximate budget. Let’s give the next project a clear visual direction.

Tell me about your project

Design detail

Open original ↗